B2B distribution platform

Infrastructure for modern wholesale distribution.

DistroLync connects independent retailers with the wholesale distributors that supply them — unifying ordering, delivery routing, and demand intelligence in one platform.

The platform

One system between the store shelf and the warehouse.

DistroLync is the connective layer for independent retail supply — the plumbing that lets a store order from every distributor it works with, and lets distributors reach and serve those stores efficiently.

Unified ordering

Every distributor a store buys from, in one catalog and one cart — no more juggling reps, portals, and order sheets.

Smart routing

Each item is sourced from the store's lowest-cost connected distributor, with order minimums and delivery handled automatically.

Demand intelligence

Sell-through and inventory signals turn into forecasts and reorder suggestions, so shelves stay stocked without guesswork.

Distributor integrations

EDI and POS connections meet distributors and stores where they already are — from modern APIs to CSV price files.

Settlement & reconciliation

Orders, what's owed, and what was delivered are reconciled cleanly — the system of record for the money between the two sides.

Built for the last mile

When a distributor can't deliver an order, DistroLync is designed to route it — closing the gap between order and shelf.

Our first product
SQ StoreQueue

StoreQueue is the store-facing ordering app built on the DistroLync platform — a mobile-first way for c-stores, grocers, and specialty retailers to order from all their distributors in one place. Launching soon.

Request early access
Who it's for

Two sides, one network.

For distributors

Reach and serve more independent retail accounts with less friction.

  • A steady, digital order channel from stores in your service area
  • Onboard your existing store partners onto the platform
  • Connect however you already operate — EDI, API, or price file

For stores

Run ordering like a chain, without being one.

  • Order from every distributor you work with in one app
  • See the lowest-cost option and reorder in a tap
  • Free for your store
Get in touch

Building the network, one distributor at a time.

Distributor, retailer, or investor — we'd like to hear from you.